Midem 2013, Cannes, France

IMG_3490Once again Bandplanet hit up Midem in the gorgeous French Riviera town of Cannes a few weeks ago to find out all the latest and greatest news and happenings in the music industry. We came, we saw, we hobnobbed, networked and partied (just a little – nothing unseemly, mind) – all in all, another great Midem!

Some nuggets of wisdom that we gleaned from our Midem 2013 experience:

  • The live music industry is thriving, because music lovers still want a real, authentic experience that can’t be replicated, and live music gives a shared, communal buzz like no other.
  • Vinyl lives! The resurgence in popularity of vinyl has been one of the more surprising and positive trends in the last year. Music fans still appreciate having a tangible physical object to obsess over; however, note that this is in addition to the digital download – no one is giving up the convenience of those anymore.
  • The convergence between music, tech and brands is ever increasing, with new partnerships and symbioses being formed. Just embrace it, don’t question it.
  • The most overused word at Midem: ‘disrupt/disruptive’, as in ‘Disruptive Creativity’ – quickest way to kill a buzzword.
  • YouTube is more important than ever for aspiring musicians and bands
  • Fans want to be involved with every step of the creative process, and artists need to harness this interest to their best advantage – your fans love you, so give back some of the good vibes with extras and special things for fans only.

Best in Show:

  • Midem Hack Day was inspiring and innovative. 
  • Artists Speak To ArtistsMark Hoppus from Blink-182: Eloquent and so knowledgeable.
  • Seeing UK/French band Archive in the Magic Mirrors tent – such a brilliant live band. And seeing UK ska legends Madness milling around after their press conference, just like normal people.
  • The fabulous Carlton Hotel (where Hitchcock’s ‘To Catch A Thief’ was filmed) is just that – fabulous. The front bar is where all the informal, big deal schmoozing happens. Pretend like you’re someone rich and famous, and you’ll fit right in…

Go here for a short and sharp review of Midem 2013.

Midem 2014 will be held on 25-28 January 2014 in Cannes, France.

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