Once again Bandplanet hit up Midem in the gorgeous French Riviera town of Cannes a few weeks ago to find out all the latest and greatest news and happenings in the music industry. We came, we saw, we hobnobbed, networked and partied (just a little – nothing unseemly, mind) – all in all, another great Midem!
Some nuggets of wisdom that we gleaned from our Midem 2013 experience:
- The live music industry is thriving, because music lovers still want a real, authentic experience that can’t be replicated, and live music gives a shared, communal buzz like no other.
- Vinyl lives! The resurgence in popularity of vinyl has been one of the more surprising and positive trends in the last year. Music fans still appreciate having a tangible physical object to obsess over; however, note that this is in addition to the digital download – no one is giving up the convenience of those anymore.
- The convergence between music, tech and brands is ever increasing, with new partnerships and symbioses being formed. Just embrace it, don’t question it.
- The most overused word at Midem: ‘disrupt/disruptive’, as in ‘Disruptive Creativity’ – quickest way to kill a buzzword.
- YouTube is more important than ever for aspiring musicians and bands
- Fans want to be involved with every step of the creative process, and artists need to harness this interest to their best advantage – your fans love you, so give back some of the good vibes with extras and special things for fans only.
Best in Show:
- Midem Hack Day was inspiring and innovative.
- Artists Speak To Artists – Mark Hoppus from Blink-182: Eloquent and so knowledgeable.
- Seeing UK/French band Archive in the Magic Mirrors tent – such a brilliant live band. And seeing UK ska legends Madness milling around after their press conference, just like normal people.
- The fabulous Carlton Hotel (where Hitchcock’s ‘To Catch A Thief’ was filmed) is just that – fabulous. The front bar is where all the informal, big deal schmoozing happens. Pretend like you’re someone rich and famous, and you’ll fit right in…
Go here for a short and sharp review of Midem 2013.